Website Strategy and Content Development

Provided comprehensive editorial services for website creation and launch

What happens when two professional photographers decide it’s time for a whole new approach to school photography? Say goodbye to predictable poses, run-of-the-mill finishes, cheesy backdrops and excessive photo packages. Say hello to Scout & Sailor School Photography – and to photos that are creative, spontaneous, and bursting with character. Jaydee and Wendi, the seasoned photographers behind the cameras, knew how to capture a candid smile, but they weren’t sure how to convey their skills and services to prospective clients. I listened as they described what they wanted in a website: a relaxed, inviting tone, an explanation of why they stand out from competitors, and straightforward information about photography packages and ordering instructions. With their goals in mind, I wrote comprehensive, original website content that both supports and showcases their gorgeous photographs. Since the website launched, numerous preschools and elementary schools have hired Scout & Sailor to take their school photos, year after year.

“When my partner and I launched our school photography business, we knew we needed help creating a website that captured the voice of our company. It also needed to be straight-forward and user-friendly. Willow listened carefully to our vision and goals for Scout & Sailor, and she delivered exactly the kind of content we were looking for. She also helped us organize our site. Willow worked quickly and efficiently, and she was a lot of fun, too!”

-Jaydee Reeves, co-founder, Scout & Sailor School Photography