Gamification, Business Strategy and Academic Editing

Provided website analysis and created fresh content; edited Ph.D. thesis; advised on business development and marketing presentations

My client needed help with a multifaceted online and print project. Some of the key elements included her Ph.D. thesis in business management, an online game she developed to support the thesis and gather critical information and insights, and a series of business-development documents she created for current and prospective investors.

For this project, I wrote and edited print and online content, provided website content analysis and served as a “thought partner” on a variety of business development and stakeholder presentations.

“Willow helped me with various aspects of this complex, ongoing project. Whether she was working as an editor, a content analyst or as a critical, active listener during a presentation, Willow was flexible and focused. We had valuable conversations about different ways to approach my project, and I appreciated her insight and candor.”

-Victoria W., entrepreneur and Ph.D. candidate