Communications Materials for Business Development

Created marketing and promotional collateral for mindfulness education & consulting services

Nina is a mindfulness consultant and educator. As part of her business development, Nina needed professional-quality promotional materials including brochures, flyers, and business cards. The messaging in all the materials needed to clearly communicate Nina’s personal voice and style, as well as inform readers about her professional background and experience.

I worked closely with Nina to develop original content that reflected her individual approach to teaching and was suitable for a variety of formats. This content would also serve as a basis for Nina’s website—phase two of her business development plan. We collaborated to find the right voice and message and identified appropriate images, colors, fonts, and more. Nina received positive feedback about her communications materials from advisors, employers, and students—and her class size has increased, to boot.

“I needed professional-looking materials to help me feel confident about taking my teaching to a new level. The flyers and other documents were eye-catching and easy to read, and the information was beautifully presented. Willow really has a way with words—I even used some of her phrasings during my presentation. In addition, working with Willow was easy and fun. She’s friendly, reliable, and extremely efficient!”

– Nina P., mindfulness educator and consultant