Fresh, Compelling Catalogue Copy

Rockflowerpaper is a Bay Area-based company offering clothing, bags, textiles, and home goods featuring original designs by licensed artists. For their spring/summer 2015 catalog, rockflowerpaper needed fresh, professional copy to describe and promote their extensive line of products. The catch? The company needed original, catalog-ready copy fast, and most of it was for brand-new product lines.

Working on a very tight deadline, I developed clear, compelling copy that captured the style and essence of rockflowerpaper, as well as provided hard facts about each product, from trays and coasters to bags, scarves, and tunics. My product blurbs were all proofread and catalog-ready, meeting editorial specifications for word count, product details, and more. Despite the condensed turnaround time, I met the company’s deadlines—with time to spare.

“Working with Willow was an amazing experience. We hired her last minute to write copy for our 170-page catalog. With no previous exposure to our line, she quickly captured the essence of our company and our many diverse products. We gave Willow an extremely tight deadline, and she finished early—and seemingly effortlessly. I was amazed by the ease and efficiency of her work, as well as her calmness in the face of a rather unrealistic deadline. Willow maintained a fantastic attitude and was a pleasure to work with. In short, she nailed it!”

-Katie S., vice-president of design, rockflowerpaper