Content Development and Strategy for a New Media Channel

Consulted on every aspect of multimedia content creation for an innovative online platform

This client needed comprehensive editorial services on a very tight deadline. The goal: To launch viiv.tv, an exciting new-media platform in time for an upcoming national conference. The project had many elements, including a website, video, thought-leadership essay and a slide-show presentation.

Collaborating daily with my client via phone and various communication-sharing programs, I focused on broad and tactical issues (including brand messaging, tagline and mission statement, and voice and tone), minute details (I developed, revised and copy edited content each media offering), and everything in-between. In addition, I worked closely with my client to craft the slide-show presentation she would deliver at an annual conference in San Francisco.

“Willow was delightful to work with. We were under a very tight deadline, and she delivered great writing and editing services, was very open to feedback and responded quickly and professionally to our needs and timelines. I look forward to working together in the future. I highly recommend her.”

-Ayesha W., founder, viiv.tv and PixInk Design