Original Content for viiv.tv (Writing Sample)
One Tiny Keystroke for You, A Giant Leap Forward for Womankind.
When it comes to being “masters of distraction,” brands today are real pros. They know every second of attention we give them counts, big time.
Why not consume with real purpose?
One hundred years ago, women took to the streets to demand the right to vote. Fifty years ago, we marched for equal pay. (Sadly, this battle is far from over). Thanks to our mothers’ and grandmothers’ fierce determination, 21st-century women today are positioned to lead another momentous revolution: Harnessing our global $20 trillion consumer power to make our world better – for our sisters and daughters, our brothers and sons, world-over.
Leveraging this vast “Female Economy” to bring about meaningful change doesn’t require taking to the streets. We don’t need to shout until we’re hoarse, either. The best way to brandish our enormous spending power? Consume consciously.
How Do We Propel the Next Women’s Movement? Tap, Touch, Swipe
Fact: We live in a world driven by consumption.
Fact: Technology makes consumption incredibly easy and essentially endless.
Fact: Already, more than three-quarters of users on the social web are women (90% are moms!) – and the number is growing.
So here’s the golden opportunity: As we keystroke, tap and swipe our way through each day, let’s make sure we’re supporting companies that support us.
After all, companies want to build deep, lasting relationships with savvy women (like you). They realize they need to both catch your eye and keep it – in 15 seconds flat. And they know if your glance turns into a three-minute read, you’re twice as likely to revisit their site than if you’d stuck around for one minute.
In other words, when you decide to invest your attention, your loyalty and your dollars in a company delivering true value, said company knows it better do its best to keep that value coming. At viiv.tv, we think it’s great that countless clicks no longer matter. What matters most is what matters to you.
Moves that Move the Needle for Women
Put this way, it’s easy to see how your individual keystrokes – your decision to consume consciously – can help move the needle forward for women in real, tangible ways. What are some of those ways? At viiv.tv, we exclusively promote and champion companies offering pro-women policies such as equal pay, C-suite positions, flextime, paid family-leave and more.
Ready to start consuming consciously? viiv.tv is here to help. When you subscribe to viiv.tv, you’ll discover pro-women brands and media made to move, motivate and delight – plus VIP perks, insider news and very special offers.
Remember, one tiny keystroke for you is a giant leap forward for womankind.