Content Marketing + CRM Campaigns for QuickBooks Online

Strategized with Intuit business teams to develop email campaigns encouraging migration from QuickBooks Desktop to QuickBooks Online.

This client needed targeted, action-oriented emails to persuade dedicated desktop clients to switch to an online financial management tool. Working with various business-team leaders and stakeholders, as well as a dedicated designer, I delivered fresh copy with numerous “mix and match” options to reach specific Intuit audiences including first-time users, accountants and dedicated desktop clients.

All of these large-scale email campaigns included persuasive themes, technology-focused “reasons to believe” and opportunities for product comparisons. For each one, I created extensive copy on a very tight deadline and incorporated feedback from Intuit stakeholders generated during detailed reviews throughout the creative process.

“Willow, I’m grateful for all the hard work you’ve done for us! Thanks particularly for your flexibility and quick turnaround on all the iterations. That was really helpful!”

–Phil T., XD senior content design manager, SBG, Intuit