Copywriter for Top Bay-Area Ad Agency

I’m honored to work with numerous teams at Duncan Channon, a top ad agency in San Francisco. The four-time “Ad Agency of the Year” winner brings its creative brilliance to multi-media campaigns and branding/rebranding efforts for leading companies and causes. My DC projects include:

UNDO.org. Working in lockstep with DC’s content strategy team, I wrote all the copy for UNDO, which is the California Public Department of Health’s (CPDH) robust digital weapon for fighting back against the deadly tobacco industry. The website serves as the umbrella for all of CPDH’s campaigns aimed at stopping Big Tobacco from harming California—and Californians.

I wrote all the copy for CDPH’s newest campaign, The Little Big Lie, which addresses toxic waste from tobacco products …

… and for Flavors Hook Kids, which shares the latest research and news about the teen vaping epidemic; gives teens and parents valuable resources and tools for quitting; and provides important updates about FDA policies and changing regulations related to the tobacco industry.

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Sonoma-Cutrer: Celebrating 40 Years of Winemaking. I wrote this special edition book tracing the rich 40-year legacy of Sonoma-Cutrer Vineyards. To capture the fascinating stories and spotlight the remarkable people who created this world-renown brand, the art director and I conducted and/or participated in nearly 20 live interviews. After writing the 7,000-word manuscript, I continued working closely with the art director and the entire creative team to ensure the finished book met the needs—and the high standards—of both the client and the agency. Confession: I loved every moment of working on this challenging and rewarding project.

“Willow is a sure shot. She’s a great collaborator and impeccably reliable, she can synthesize a lot of input, she’s conceptual, and her writing is always artful and engaging. We’re glad to rope her in when we can and when we do, we know the job will be done well.”—Michael Lemme, Chief Creative Officer & Partner at Duncan Channon