Kudos
Here are some of the nice things my clients and colleagues have said about working with me (thanks, all!).
“Willow is a sure shot. She’s a great collaborator and impeccably reliable, she can synthesize a lot of input, she’s conceptual, and her writing is always artful and engaging. We’re glad to rope her in when we can and when we do, we know the job will be done well.”
Michael Lemme, Chief Creative Officer & Partner at Duncan Channon
“I had the opportunity to work with Willow on creating a 40-page book, chronicling the history of a local artisan winery. Her skill in making sense of 40 years of history, snippets of info, and disparate anecdotes is both admirable and really inspiring. She can find the lede in hours of footage and combine the important facts with touching humanity. She is also just a truly delightful human being and made collaboration fun and rewarding. I can’t wait for a chance to work with her again.”
(J) Moe, Associate Director of Creative Technology / Senior Art Director at Duncan Channon
“Partnering with Willow for strategic content marketing has been amazing. My newsletters are a critical part of my business development—after I published the last one, several companies reached out to discuss hiring me. But the best thing about working with Willow is the joy, pride, and confidence I feel from being able to create a meaningful body of work. Not only do I totally trust Willow to help me articulate and share my insights, but she also does it in a way that has turned a process that I dread into something I truly enjoy. “
Candra Canning, Founder, Live Bright Now, Leadership & Executive Coaching
“Willow’s a fantastic addition to our marketing team. Her blogs, newsletters, and other strategic content are valuable tools for showcasing our philosophy and services and supporting business development. As women working in the typically male-dominated ag industry, we need content that reflects our unique approach to helping companies grow and thrive. Willow nails our voice and messaging, and she turns scratch notes and “brain dumps” into clear, compelling copy, every single time. Plus, she’s thoughtful, efficient, and really fun to work with!”
Kristen Ireland, Cofounder, People Spark Consulting
“Not only have I collaborated with Willow to deliver impactful assets for clients, but I’ve also worked with her to develop a targeted blog post and share it on social media to help me cut through the noise and connect with a key potential client. Willow is smart, audience-attuned, and writes with a voice that is both approachable and compelling. I just love working with her!”
Anne O’Neill, Founder, Ignyte Marketing Group, Strategy Consulting & Marketing Execution Services
“Willow, you’re the kind of journalist/writer people should aspire to be. You ask insightful questions, you probe for further clarification until you get a clear answer. You are professional, persistent, and ethical. Thank you!”
Dr. Amiso George, APR, Fellow PRSA, Professor of Strategic Communication, Texas Christian University
“I worked with Willow during my time at Gainsight. She jumped in enthusiastically and really leaned into learning about our technology to bring that out in our writing. She is speedy, pleasant and a joy to work with. I highly recommend Willow for your writing needs.”
Zoe Lefeuvre, Senior Director, Customer Success Solutions & Content Marketing, Gainsight
“Willow is hands down one of the most skilled writers I’ve worked with while overseeing sponsored content at EdSurge. She tackles complex features with ease, making technical topics accessible and relatable. She is not only a thorough and observant reporter, but she is also a master of the craft of writing. Willow uncovers the details that make a story jump off the page while grounding them in their broader context. Her work is polished and on time, and she is professional, warm, and whip-smart. I wholeheartedly recommend Willow.”
Mary Hossfeld, Director of Sponsored Content, Inside Higher Ed
“Willow is one of the best hires I have ever made. She is simply fantastic. First, she is an incredible content strategist—she has so many great ideas and brings so much heart to her topics. Next, she is an amazing collaborator—she takes good and makes it great. Every. Single. Time. Third, she is such an awesome writer. She embodied the QuickBooks brand and I could always trust 100% that she would ensure the brand shined. She nailed it every time. Finally, she is just a delight to work with. She is funny, kind, and thoughtful. I could not recommend Willow more – she is an incredible asset to any team!”
Leslie Sagalowicz Barber, Group Marketing Manager, Intuit‘s Global QuickBooks Brand Marketing & Community
“Willow has been an excellent contributor to our content programming across a number of channels. In particular, her customer interview and profile writing contributions to our successful Small Business Week campaign helped bring those business owners’ stories to life. She was a deserving winner of a Marketing Star award for that campaign.”
Geoffrey Morgan, Head of Branded Content, Intuit‘s Global QuickBooks Brand Marketing, Small Business & Self-Employed Group
“Need to say something important in just the right way? How about organize a lot of information so that it makes sense to every person in the world who’s bound to encounter it? Do you want passion, personality, and professionalism present and proud in each and every piece your org publishes? If so, you’ve found your writer, editor, content creator, and all things wordsy in Willow Older.
“I’ve had the immense pleasure of working with Willow on an almost daily basis this last year on the QuickBooks Community. It’s been a wonderful working relationship that’s developed into true affection, appreciation, and friendship. Willow is organized, thoughtful and thought-provoking, unafraid to ask important questions, and able to shift, flex and regroup when it’s needed. She’s the sort of colleague who stands at the ready and at your side always and especially when things get tough, works hard every single day, and is dedicated to the idea that improvement is always possible.”
Shana Sheehy Niederman, Intuit’s QuickBooks Community Manager & Content Strategist
“Willow and I worked together on Intuit’s QuickBooks Community. She wrote almost all of the content for our site, including profiles, summaries, and trend pieces. It was enjoyable to work with such a positive go-getter like Willow. Her command of the English language is unparalleled and meticulously accurate. However, I think it’s her grasp of nuances in tone and brand that make working with her so effortless. Whether working on an email, newsletter, script, or short copy for social posts, Willow nails it.”
Jennifer Roop, Digital Marketing Consultant
“Willow is wonderful to work with—her talent and skill with editing and writing along with her flexibility and professionalism make projects move forward effectively. She’s a strategic and resourceful partner on any content project, and I recommend her highly.”
Ayesha Mathews-Wadhwa, Creative Director, Full-Stack Designer, Branding & Digital Products
“Willow was easy to work with and very open to hearing about my ideas and goals for my business website. She is prompt in her communication and delivers her work in a timely manner. Willow has an impressive writing background, which meant I could hand her rough drafts and notes about the content for the site. From there, she worked her magic, turning my disparate phrases into a cohesive message. I had been procrastinating for some time about getting my website up and running because I anticipated it being a long, involved project. Willow eliminated that problem and made the whole process simple and efficient.”
Bryan McCoy, Owner of Peninsula Fitness Inc.
“Willow did a terrific job editing the copy for my business website. The rough draft I gave her was “stiff” and didn’t reflect me or my coaching style at all. Willow transformed the content into something engaging and inviting while capturing my voice and staying true to my message. Willow is a skilled writer who understands priorities, provides a quick turnaround, and is a pleasure to work with.”